22 September, 2016

License updates & Future plans

We’ve been getting flooded with emails and messages asking about the status of the station, so here’s a quick run down of where we’re at and what’s been going on at SWU HQ.

Our trial broadcast on 87.7FM in May was a huge success, and the powers that be were happy with the station output. We then received an invitation to apply for a full time license in July – although unfortunately this was only for AM. For those who don’t know, AM (medium wave) offers a low quality audio signal aimed at talk based stations, which is considered unsuitable for broadcasting music.

In light of 90% of our output being music based, we were forced to decline this opportunity and press on with a suitable license for our programming content.

But despite licensing complications, the show must go on! We’re still in our central Bristol studio, and we’ve just started putting together loose plans for a big party. This will be closely followed by the return of the station in both DAB and online formats, as a temporary solution to fill the gap between nailing a full time FM license!

New application dates and details on the party will be announced soon. All we ask from you is continued support during this period, as that’s what will keep the station alive and our future license applications valid.



SWU FM – Does Bristol need a new radio station?

We’re pleased to announce that we finally have the opportunity to apply for a full time FM licence this December! But first we have to show evidence of demand for SWU FM, to show the licensing authorities that people want a new FM radio station in Bristol.


To do this we need you to fill out a short user survey on our website here: www.swu.fm/survey –  it will only take 2 minutes of your time, and with a few clicks you can make a difference. If we miss this chance, we wont be able to apply again till 2019! So please don’t sleep on this… now is the time.


SWU what??? For those who don’t know – SWU FM is a radio station based in Bristol UK, specialising in urban, electronic and dance music genres. During our recent 28 day trial broadcast on 87.7FM, we brought you shows presented by Bristol legends, established artists, up and coming talent and the people who make music happen in the city.


You can watch a documentary about us here: https://youtu.be/teC_Tv40Weg
And listen to our archives with 200+ shows here: www.swu.fm/archived/



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